Tuesday

Miley Cyrus - The Best Free Advertising Starbucks Has Ever Had

Are you using Twitter? If not, you might want to check it out. It's pretty cool to follow the lives of not only your friends, but also of celebrities. Case in point - Miley Cyrus (http://twitter.com/mileycyrus). Miley updates or "tweets" constantly. And, with Twitpics.com, you can post pictures to your Twitter account immediately. Which brings me to the title of this post. It seems Miley was having a hard time waking up this morning, but she was able to find a Starbucks and snapped this pic and posted it to her Twitter page.

If Starbucks isn't paying her, they should be. Miley is like a goddess to millions of tweens out there. And, those tweens are exactly who Starbucks would like to add to their ranks of addicted caffeine connoisseurs.

I'm pretty sure this was an innocent picture with no commercial advertising intent, but I guarantee you there are hundreds of thousands of little girls asking their mommies right now to stop off at Starbucks on their way to school so they can be like Miley.

From a marketing standpoint, Twitter is opening up an entirely new advertising avenue. Advertisers have always paid to have their products or services strategically placed in celebrities hands while filming movies, tv shows, etc. But now, it's more important than ever to have a celebrity "enjoying" your product or service on their own with no commercial appeal intended like the one of Miley above. When consumers don't feel like a product is being pushed down their throats, they will run out and by the product in droves.

I'm not sure why I turned this post into a marketing seminar :) but it's just something I was thinking about this morning after I saw the photo Miley updated this morning.

Oh well, have a great day. I've gotta run because for some reason, I'm craving a Starbucks coffee...

Photo Source: Photobucket.com

No comments:

Post a Comment